For many small business owners, growth is both exciting and challenging. Managing daily operations while trying to scale sustainably can feel like carrying the weight of the world. That’s where Atlas & Co Consulting comes in — a business operations consulting firm founded by Alex Aspey to help entrepreneurs turn operational chaos into clarity and structure.
Lifting the Weight for Small Business Owners
Alex was inspired to launch Atlas & Co after years of working directly with business owners who had big visions but struggled with the systems needed to make them sustainable.
“I noticed that so many owners had incredible ideas and drive,” Alex shared, “but they were moving at a pace that wasn’t scalable. They often became the go-to for every decision — and that burnout starts to hold them back.”
Her goal with Atlas & Co is to give business owners the tools, systems, and confidence they need to scale effectively while empowering their teams to take ownership.
As for the name? It holds both personal and symbolic meaning. “Atlas was actually my dog’s name,” she laughed, “but it also represents the Titan who held up the world. I thought it was fitting — I help hold up my clients’ world for a while, so they can focus on what truly matters.”
The Compass Reset Method: A Framework for Sustainable Growth
At the core of Atlas & Co Consulting is Alex’s signature framework — the Compass Reset Method, a three-step process designed to diagnose, rebuild, and sustain a business’s operational health.
Diagnose – Conduct a full business health check across key areas like HR, customer experience, and technology to identify gaps and bottlenecks.
Develop – Create clear, organized standard operating procedures (SOPs) and operational manuals to guide consistent performance.
Implement – Support the team with training and development to ensure processes are fully integrated and sustainable long-term.
Alex doesn’t just design systems — she stays with her clients through implementation. One business owner in the pet services industry, for example, went from working seven days a week to just three after working with Atlas & Co “She finally had time for her family again,” Alex said. “And her manager was thriving, taking ownership confidently because expectations were finally clear.”
Creating Order, Confidence, and Balance
Many entrepreneurs overlook back-end systems because they’re focused on innovation and growth. But as Alex notes, structure is what sustains that growth. “Visionary owners often move so fast they forget to pause and make sure the foundation is strong,” she said. “If it’s not sustainable, it’s not going to last.”
Early signs of operational strain — burnout, turnover, or disorganization — are what Atlas & Co helps to correct. “Even small steps, like writing down onboarding checklists or clarifying communication processes, can completely change how a business functions,” she said.
A Growth Ally for Small Business Owners
At its heart, Atlas & Co Consulting is about partnership. Alex describes her company as a growth ally — someone who steps in to lift the operational load so owners can refocus on their goals.
“I was given a chance years ago when someone supported my growth, and I want to keep paying that forward,” she said. “I’m passionate about helping small businesses feel confident, organized, and capable — because when they thrive, their whole team thrives too.”
Learn More
To learn more about Atlas & Co Consulting and the Compass Reset Method, visit atlasandcoconsulting.com or connect with Alex Aspey to discuss how she can help your business scale with structure and sustainability.
